Lisa Leslie, owner and founder of Magnolia Method Consulting is conducting a 2-day, interactive seminar on discovering your why and sharing your brand story. Students will work with each other and the instructor to discover the “why” behind their business endeavors, and to learn how to share it through website content, blogging, and social media. In the first session, students will begin the brand message development process and create a rough draft of a brand message document for their business. In the second session, students will work together to create a basic content strategy, as well as learn about several free and low-cost tools for generating blog topics, mastering grammar, managing social media, and more. At the end of the second class, students will take home print and digital brand messaging and content strategy templates for future use.
Wednesdays (2 weeks) @ McConnell Center, Room 208B
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